Sustainability is at the heart of innovation projects in the production of labels for industrial use.
The relationship between enterprises and their local context in the analyses of industrial districts has for a long time lacked a fundamental dimension in the logic of sustainability: that of environmental protection, that is, the link that exists between the concentration of similar productive activities and environmental externalities related to it.
Novarex adopts solutions to minimize the negative impact on the environment, society and the economy, while maximizing their positive impact.
Novarex has been committed since 2014 to making its work as sustainable as possible by joining Cycle4green, a Liner Recycling service focused on the recycling of silicon paper materials and more, in collaboration with Lenzing Papier GmbH. It estimates a CO2 saving of 2.02 tons per ton of liner waste recycled, reducing water consumption by 37 m3/ton. This process helps to make 100% recycled paper labels (sustainable labels).
NOVAREX’S SUSTAINABILITY GOALS ARE MADE UP OF TWO ELEMENTS:
Areas of improvement
They are defined each year on a time frame in line with the business plan, translating the company’s sustainable goals into a short-to-medium term perspective and forming the basis for the identification of investment projects and other initiatives that will be part of the strategic plan of Novarex.
Quantitative targets for improvement
Targets are defined through key performance indicators (KPIs), which allow to monitor specific strategic objectives with a well-defined target, linked to the sustainability policy.
Another step forward by Novarex towards reducing the consumption of raw materials is to use thinner materials, optimizing production and improving production efficiency.
In terms of recyclability, Avery Dennison’s Cleanflake portfolio enables food grade PET recycling thanks to the application of the deactivable adhesive, which guarantees better label separation.
Novarex and its employees embrace and respect corporate responsibility in a variety of ways by recycling and reducing waste, diversifying expenses, introducing educational programs and seminars for employees on a local and international basis. Novarex promotes a safe, discrimination-free, and stimulating work environment so that employees are truly involved in activities to ensure the success of future activities.
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